Deva
Brand/positioning/ads
Client says: "We need to address concerns with customers that we're a bit dated and haven't delivered on promises. How can we change perceptions and communicate our values". Change the look and feel, become more aspirational and meet the concerns head on. Tell them about what you do and how well you do it. Tell them about your promises and give them a reason to believe.
Big Book
365 pages! Late nights, long weekends and turkey, stuffing and Ghostbusters 2 interrupted to retouch a dual lever sensor tap. All worth it though. Best received catalogue from 'Deva's' and customers alike. Taps and showers sales orders pouring in...