Lec
Press Campaign
The Lec brand needed updating so we thought around a proposition of ‘the cool crispness of the outdoors in’, to communicate that Lec products keep food fresher for longer. The results speak for themselves, with this contemporary and multi-award winning ad campaign.
SMUG Trade Campaign
A brief to have fun with. The MD at Lec wanted us to tweak the nose of their main competitor, Smeg, with a launch campaign for the new Lec Retro range - this ad says it all. It was also one our lawyers could have fun with.
Websites
www.lec.co.uk
www.lec-commercial.co.uk
www.lec-medical.co.uk
www.lec-retros.co.uk