Hollands Pies
Corrie for Home website
Question: What do you get when you cross the North West’s favourite pies with the nation’s favourite soap? Answer: A match made in heaven!
Coronation Street invited Holland’s Pies to help them celebrate their 50th year on the telly. We knuckled down and working harder than the girls in the Underworld factory, (is that saying much?) created a large-scale campaign with an online competition for the public to vote for their favourite Corrie pie.
Not only that; special packaging was designed, microsites were built and press, posters, DM and POS were rolled out to chip shops and supermarkets across the north.
It all looks great, I say, it all looks great.